In April 2014, Matt Wallace provided Video Assist support to a commercial production crew producing a series of new DODGE TV spots. Jordan Brady was the director, and he also produces a Podcast called “Respect for Process” that discusses commercial production.
During the last day of shooting, Jordan interviewed Matt about video assist services. Click here to visit Mustang International’s page regarding these services.
FYI: Jordan uses the terms “VTR” and “video assist” interchangeably – which is common in the industry. VTR is short for Video Tape Recording. Even though tape is no longer used on set to capture and playback images, the term “VTR” is still used to describe the function on set that originated with video tape machines and operators. A more accurate name for the actual function currently provided on set is “video assist” as it encompasses not only the recording and playback capabilities, but the service of providing high-quality video monitors for real-time viewing to assist the overall production.
